News

newsworks: For breast cancer research, Apple delivers strength in numbers approach

April 23, 2015

newsworks: For breast cancer research, Apple delivers strength in numbers approach

BY TODD BOOKMAN

Apple products, as the saying goes, solve problems we didn’t know we had. But medical researchers are already quite aware of their outdated recruitment schemes.

“So the old-old-fashioned way of doing it, and it still happens, is that you make a flier, and you put the little tabs at the bottom. You remember, in college you’d have people, like, ‘Roommate Wanted?’ says Kathryn Schmitz, an exercise physiologist and director of the exercise medicine unit at UPenn.

Read Full Article